Perry Simon

Perry Simon Perry Simon has been General Manager, Channels, BBC Worldwide America since September 2010 and is responsible for the growth strategy and creative direction of BBC AMERICA as well as future content distribution platforms. He also oversees programming, marketing and operations for BBC AMERICA, as well as commissioning original programming for the channel, collaborating with BBC public service, BBC Worldwide Productions and the creative communities in the U.S. and UK. Perry has extensive experience in television development, production, marketing and scheduling for prominent U.S. media companies. Before joining BBC AMERICA, he ventured into a variety of digital platforms, including broadband, gaming and advanced television services. He began his television career as an integral part of NBC’s programming team (1980-1993), rising to the post of Executive Vice President, Prime-Time Programs, NBC Entertainment, overseeing all aspects of NBC’s prime-time schedule. During his tenure at NBC, Perry helped develop and supervise some of the network’s most successful and enduring series including: The Cosby Show, Cheers, The Golden Girls, Law and Order, L.A. Law, Miami Vice, Mad About You, Frasier, and Seinfeld. Following NBC, Perry spent ten years as President of Viacom Productions where he managed the development and production of programming targeted for broadcast and cable networks, first-run syndication, international markets, home video, children’s markets, and evolving digital platforms. Network and cable scripted series included Ed (NBC) starring Tom Cavanagh in a Golden Globe-nominated performance; Sabrina the Teenage Witch (ABC/WB), Diagnosis Murder (CBS) starring Dick Van Dyke, The Chris Isaak Show (Showtime), Resurrection Blvd. (Showtime), and partnering with director Barry Levinson and writer/producer Tom Fontana to produce the award-winning prison drama, Oz (HBO) and The Beat (UPN) starring Mark Ruffalo. Viacom Productions also produced over thirty network and cable movies for television during Perry’s tenure starring such award-winning actors as William H. Macy, Peter Falk and James Caan. Viacom Productions’ 2002 Showtime movie Bang, Bang, You’re Dead, earned both Peabody and Emmy Awards. Subsequently, Perry founded Shore View Entertainment based at Paramount Television. As President of Shore View, he developed and produced programming for a variety of television outlets, and served as Executive Producer on USA Network’s popular science-fiction series The 4400. Perry most recently served as Chief Content Officer at “over the top” television service provider Sezmi Corporation, overseeing the company's content licensing, programming and advertising activities since its inception in 2006. He completed licensing deals with major cable programming suppliers and all the major film studios, and worked with Sezmi engineers and the advertising community to create a state-of-the-art interactive advertising platform. Perry shares a patent for designing Sezmi’s innovative U.I. that integrates multi-platform content into branded viewing “zones”. Perry also served as Special Advisor to You Tube, Inc. helping the company develop and execute studio and network partnership strategies from YouTube’s start-up stage through to their acquisition by Google. In the gaming sector, Perry worked with Electronic Arts to adapt several of their gaming franchises for television. Other activities included serving on the Board of Directors of Discreet Logic, Inc., a leading developer and distributor of open-platform digital imaging processing software, and as an advisor to TV interactive fan site Perry holds a B.A. in Economics and Communications (Phi Beta Kappa) from Stanford University and an M.B.A. from Harvard Business School.